Direct marketing is one of the best ways of getting though to your audience. One method of direct marketing is telemarketing.
Telemarketing involves contacting customers by phone to market a product or a service offer. It is engaging and interactive, which gives it the opportunity to convert potential customers into new customers.
Although telemarketing has the capability of generating a large volume of prospects, depending on the target market in focus, people’s tolerance and responsiveness to telemarketing campaigns has reduced.
A successful telemarketing must be highly targeted based on accurate findings of market research.
Here are some tips when conducting a telemarketing campaign
1. Aim at creating awareness:
Make contact for the purpose of introducing yourself and building an accurate database of relevant customers. If you focus on prospecting rather than sales, you are more likely to get a conversation rather than a hang-up.
2. Follow up:
Send an email or direct mail prior to placing telemarketing call. This will make the call flow easier as customers have been informed of the call.
3. Maintain current customers:
Keep in touch with existing or previous customers via various platforms.
4. Direct marketing list:
Buying a reliable direct marketing list will help you have a better sales outcome and better targeting.
If you are planning your marketing strategy for your business, speak to our marketing professionals at Elby Marketing.
Business.qld.gov.au. (2019). Telemarketing | Business Queensland. [online] Available at: https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/direct-marketing/telemarketing [Accessed 25 Apr. 2019].
Telemarketing & call center solutions. (2009). Technology Marketing Corp., 14 v.(ill. ; 28 cm..), pp.13-17.