Maintaining loyal customers

In today’s competitive world where anyone can research information about goods and services in real time prior to making purchase decisions, it is difficult to effectively compete with rivals and achieve brand loyalty. However utilizing some marketing tools may help with enhancing your brand loyalty among customers.

Here are 3 things to consider when trying to enhance brand loyalty

1. Customer engagement

Customer engagement is important because it makes your customers feel valuable. You can make your communication efforts customized to your repeat customers to make them feel special.

It is also important to give your local customers tailored goods and services based on their previous purchase decision as well as informing them all the changes that have taken place since their last purchase.

Therefore, making the effort to customize your services and communication to your loyal customers to make them feel like they are part of your brand community.

2. Rewarding loyalty

In addition to customized marketing communication and about changes in your business it is also essential to encourage your repeat customers to come back for more by rewarding their purchase behavior.

If your repeat customers get discounts, reward points or free passes for future purchases they will defiantly come back for more and stay loyal to your brand

3. Create a community

Make your loyal customers feel like they are a part of your brand community. The community you create doesn’t have to be focused on what your brand offers but might be something your business and customers are potentially passionate about. But it is essential to be careful not to create controversy.

Are you struggling to build your customer base and keeping your customers loyal? Speak to our marketing professionals today to help you a great customer base

Reference

Kim, Kyongseok, and Sun Joo Ahn. "Rewards That Undermine Customer Loyalty? A Motivational Approach to Loyalty Programs." Psychology & Marketing 34.9 (2017): 842-52. Web.

Srivastava, and Rai. "Mechanics of Engendering Customer Loyalty: A Conceptual Framework." IIMB Management Review 30.3 (2018): 207-18. Web.


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