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3 methods of increasing brand awareness using social media

January 21, 2019

It would be a huge marketing mistake for any businesses not to consider the opportunity of getting in touch with prospective customers through Social media. Online social networks has conquered the world of wide web.

 

Therefore, social media has turned into a “must” for businesses looking for brand awareness.

 

Here are 3 main marketing tactics to use when trying to create brand awareness via social media advertising.

 

Visual content

It is quite noisy in the social media world, therefore, it is vital for your business to create a subject that can grab the attention of your audience.

 

Catching the attention of your audience can be facilitated by creating visual representation of your message rather than written content.

 

Specify your content to different platforms

It is important to recognize that each social media has a unique audience in terms of the amount of time spent on a post before scrolling and the length of the content that catches their attention.

 

Therefore, for better engagement and better results from your social media communication it is important to be considerate of the platform and the behavior of the audience.

 

Engaging your audience

Most business broadcast a one-way message to their audience. Instead it is better to start a conversation to increase the level of engagement with your customers.

 

If you give opportunities to your customers to sound their ideas and strike their interests, you will get better engagement and more loyal followers.

 

Are you struggling to manage your social media appearance, speak to our marketing professionals at Elby Marketing today.

 

 

Reference

 

Esure Case Study: Increasing Brand Awareness Through Targeted Marketing. Datamonitor Plc. Chicago/Turabian (16th edition)

 

Barreda, Albert A., et al. “Generating Brand Awareness in Online Social Networks.” Computers in Human Behavior, vol. 50, 2015, p. 600.

 

Monica Bîja, and Raluca Balaş “Social Media Marketing to Increase Brand Awareness.” Journal of Economics and Business Research, XX, no. 2, 2014, pp. 155–165.

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