If blogging is undertaken with an authentic and open approach, it can be seen as authoritative and credible information source.
One of the great appeals of blogs is the authority it provides and the ability it gives companies to communicate directly with customers.
Potential customers after viewing your blogs will actively involve in the communication effort of your business, which helps your company build a positive customer relationship.
Here are three main advantages of blogging
1. Boosting SEO-Search engines :-
When your business blogs are posted consistently you are giving google and other search engines a enough content to index your business in search results.
2. Relationship building with consumers:-
Blogging gives you the opportunity to connect with your site visitors. This can be accomplished by asking your readers questions at the end of your posts to get the conversation going or by simply allowing comments and feedback.
By reviewing and responding to readers’ comments, you can create a rapport with your audience, build trust, and gain valuable insight into what your customers are looking for.
3. Increase brand awareness: -
Consistent blogging gives an ongoing opportunity to your sight visitors to share your blog. Whether they link to your blog post, share it on Facebook or email it to others, it’s free marketing and it further validates you as a credible business.
Do you need a marketing service for your business? Contact our marketing professionals at Elby Marketing today.
Brownstein, Erica, and Klein, Robert. “Blogs.” Journal of College Science Teaching, vol. 35, no. 6, 2006, pp. 18–22.
Chitty, W., Barker, N., Valos, M., Shimp, T., 2012. Integrated Marketing communication Asian pacific edition. 3rd ed. Australia: Macmillan publishing services.
Hokanson, and Long, Kristin, Christian. “Blogs.” 2012, pp. 3–11.