Marking communication is a critical aspect of any business’s overall marketing mission and a major determinant of its success in the market. The marketing communication strategy of the business is ultimately evaluated in terms of whether it influences the target audience’s purchase behavior.
Therefore, it is key to tailor your marketing communication towards the preferences of the target market
Here are 4 tips when planning a marketing communication strategy tailored to your target audience
1. Understanding your target audience
Once you have decided which part of the market you want to offer your service and products to, you need to do a significant amount of research about the communication media preferences before planning your communication strategy.
2. Building customer relationship
A successful marketing communication requires you to build a relationship between your business and your customers. This can be created through positive experience that makes strong, favorable and lasting impression about your business.
Customer relationships are an enduring link between a brand and its customers that lead to repeat purchase and generate strong customer loyalty toward your business.
3. Reducing dependence on mass media advertising
Tailoring your messages towards the preferences of your target audience is important as you need to reach them personally. It is also very important to research and find out which main communication media your specific target audience utilizes instead of using mass media advertising methods.
4. Increased reliance on focused communication methods
These are often less expensive compared to mass advertisement and most effective as you can personally reach your target audience. These include direct mail, permission emails, special interest magazines and database marketing.
In need of professional marketing help?
Are you looking for professional help to develop or update your marketing communication strategy? Contact our Marketing Professionals at Elby Marketing today.
Chitty, W., Barker, N., Valos, M., Shimp, T., 2012. Integrated Marketing communication Asian pacific edition. 3rd ed. Australia: Macmillan publishing services.
Kotler, P., Adam, S., Brown, L., Armstrong, G., 2001. Principles of Marketing. 10th ed. Singapore: Kyodo Printing Co..