Digital marketing

What is digital marketing?

Digital marketing is simply communicating with your consumers using digital channels, such as your website, social media account or search engines. It covers a big part of marketing, especially in the highly evolving internet age.

Here are 4 important reasons to utilizing digital marketing in your business

1. Track your consumers’ behavior

Using digital platforms to connect with your consumers not only makes it easier to get in touch with them but also helps you understand their interests and preferences in real time. This could be through tracking the length of time they spend on your page, clicks and likes, tracking their online buying decisions or by simply asking them about their experiences in real time. This insight helps you improve your business.

2. Makes your business competitive

In recent times, digital marketing has become one of the most common marketing tools businesses use in their operation, and it will only get better in the future. Having a good digital marketing strategy helps your business compete effectively in the market and adapt to upcoming changes.

3. Easier analysis

Digital marketing provides timely data and trends where you can observe and track changes in the consumer behavior. When it comes to research and analysis you don’t need to rely on secondary sources or sample data if you using effective digital marketing tools.

4. Less cost compared to traditional marketing tools

Digital marketing has less management cost compared to traditional marketing tools. Therefore it saves you money you can use in other areas of you business.

Looking for professional marketing help?

If you are struggling to manage your digital marketing for your business or trying to get your business get started in the digital marketing get in contact with our marketing professionals at Elby Marketing.


Chitty, W., Barker, N., Valos, M., Shimp, T., 2012. Integrated Marketing communication Asian pacific edition. 3rd ed. Australia: Macmillan publishing services.

Kotler, P., Adam, S., Brown, L., Armstrong, G., 2001. Principles of Marketing. 10th ed. Singapore: Kyodo Printing Co..

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