Although some privacy issues have recently been raised, digital advertising is still one of the very common and effective ways of engaging with your consumers currently. Individualization and interactivity are the two main features of digital advertising which are vital in customizing your communication effort towards your consumers.
Here are important 5 advantages that online advertising has over traditional marketing communication
The ability of online marketing to provide consumers the ability to engage with the provider and give their opinions and enquiries about purchase or service information regardless of location or time of day makes it advantageous. Consumers can always obtain some level of information or response regardless of the organization’s business hours.
2. Behavioral tracking
Opinions, customer interactions and preferences can be recorded and analyzed to identify patterns of behavior, which may suggest possible marketing strategy reviews. Insights form purchase patterns enable to predict future outcomes of consumption behavior.
3. Cost efficiency and effective communication
Customers can be reached at lower cost compared to traditional communication methods. A better chance of reaching your potential audience is possible due to customization.
4. Sales conversion
Online marketing allows your business to follow up customer-initiated contact in a targeted way, which means less customers are overlooked. Digital marketing can convert greater percentage of customer enquiries into sales.
5. Customization -
Digital marketing provides each customer with a unique experience based on their needs and enquiries, which can easily convert them into repeat customers based on the right communication effort.
If you are struggling to build an integrated digital advertising for your business, please contact our marketing professionals at Elby Marketing
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Kotler, P., Adam, S., Brown, L., Armstrong, G., 2001. Principles of Marketing. 10th ed. Singapore: Kyodo Printing Co..