In today’s digital world, social media platforms have become the most commonly utilized communication tools among marketers due to the various levels of advantages they offer both consumers and businesses.
Here are 4 main advantages of using social media as a communication tool
1. Building a dialogue and engagement
Social media platforms makes it easier for your business to share engaging content, to answer enquires, follow what your consumers think about your offers and to solve problems, which can help you build a loyal customer base for your business. Having loyal customers and the ability to retain them is the key to a successful business.
2. Achieving brand equity
It is important that for your business to put out valuable information that interests and engage your current and potential consumers, so that your fans will come back for more information and share your content. The more people you engage with on your social media platform the more you can increase your authority and reach, thereby building your brand equity.
3. Learning about customer needs and views
The key to a successful business is to keep your consumers satisfied through knowing what their needs and preferences are. Social media makes this easier because it allows you to see what your potential customers are talking about and what they think about your offer.
4. Financial benefits
Advertising on social media is great and cost-effective way to position your brand in the minds of your current and potential customers. Social media also offers advanced, but affordable advertising platforms that can be used to target specific audience
If you need professional advice and help with your social media advertising please contact our professional marketing team at Elby Marketing.
Birt, I., 2016. Writing your plan for small business success. 6th ed. Australia: Allen & Unwin.
Chitty, W., Barker, N., Valos, M., Shimp, T., 2012. Integrated Marketing communication Asian pacific edition. 3rd ed. Australia: Macmillan publishing services.