In today’s competitive market environment where almost all players are involved in the online world, having a website that is easily found, easy for people to use and easy for users to complete your desired goal is essential. These days, customers will often check your website before they visit your business in person.
Here are 5 simple things to consider for your website
Clean Design and Layout
A simple clean website design is easy on the visitor’s eyes. In addition to this is important to avoid clutter, jargon and information repetition. Which improves the navigation experience and makes it easy for the visitor to find what they are looking for.
SEO (Search Engine Optimization)
Making your content as findable as possible, therefore, is imperative. What are some best practices for SEO? Consider site maps, title tags, description, semantic use of HTML, and friendly URLs.
Calls to Action
Whether it is to buy a membership or to book an appointment, you should know the objective of your website. What do you want your consumers to do once they reach your website?
Furthermore, it is critical to have a clear call to action that is easy to navigate so that it will be easy to complete your desired goal.
Responsive Website Design for Mobile Users
Depending on the access they have, consumers may visit your website through various types of electronic devices. It is very important to make sure that your website is designed to be compatible and responsive across all sizes electronic devices.
Every business likes to have a strong credibility when claiming they provide the best service or product. Testimonials are quite important to back up your claim, therefore encouraging your consumers to leave reviews about your business is critical. But it is also important to consider a good customer compliant handling mechanism as all the customer testimonials may not be positive.
Need help with updating your website or building a brand-new website for your business? Don’t hesitate to contact the marketing professionals at elby to help you build a website that helps show all the goods and services your business offers.
Fichter, D., & Wisniewski, J. (2012). Web Development Best Practices. Online, 36(1), 57-60.
Li, Dahui, Browne, Glenn J., & Wetherbe, James C. (2006). Why Do Internet Users Stick with a Specific Web Site? A Relationship Perspective. International Journal of Electronic Commerce, 10(4), 105-141.
Zakas, N. (2013). The evolution of web development for mobile devices. Communications of the ACM, 56(4), 42-48.