Yes that’s right, you’ve just found the one of the best SEO Companys in Adelaide! Elby Marketing is fully equipped and ready to help you with all your SEO needs, and increase your ranking.
So, what is SEO?
SEO, otherwise known as search-engine optimisation, is a process which can rank your website higher on search engine results when done right. It is an organic process, meaning it does not cost anything to implement i.e. you are not paying for advertising.
How can SEO help your business?
SEO is important as people are increasingly online and using search engines to answer their every need, and when they search for your type of business services, you want to make sure you’re there. In a search, users will generally click on the first couple links, let alone go to the second page of the search engine page, so you need your website right on that first page! SEO enables you to keep on step ahead of the competition – if your website is optimised for a search engine and another organisation’s website isn’t, then in a search yours will come up first.
On-site and Off-site SEO
The order in which search results appear depends on the algorithms in place, which can be a very complex process. There are two main stages in SEO – On-site SEO and Off-site SEO.
On-site SEO involves editing the structure of your website to increase your visibility in search engines, following a set of rules. Some of the ways to do this include having unique titles for each page on your website which describes the page content, making page URLs simple with the use of hyphens to separate words, and using internal links to take the user to other related pages on the website.
Alternatively, off-site SEO is what you can do outside of editing the website, such as promoting the website itself so it can rank higher in search results. Search engines find websites in a search based on how important they are to the search query, and off-site SEO can better your ranking. This can involve having incoming links, which are an indication of trust and if you have well-known and trusted sites linked, then your ranking will be affected positively. Alternatively, by creating good quality content on your website, this in turn creates natural links which also gives your website a good ranking and incoming page traffic.
How search engines operate is constantly changing, as new technologies are implemented and different ways of doing things are found. Elby Marketing is always on top of these changes, ready to adapt, and can take your business where it needs to be with the implementation of SEO! Let’s get ranking! Contact us now for all your SEO needs, and have a look at our previous client work on our website.
Chris, A 2017, SEO Tips For Beginners – 15 Ways to Google Boost Your Web Site, Reliable Soft.net, viewed 12 October 2017, <https://www.reliablesoft.net/seo-tips-for-beginners-15-ways-to-google-boost-your-web-site/>.
Chris, A 2017, What Is Search Engine Optimization and Why Is It Important, Reliable Soft.net, viewed 12 October 2017, <https://www.reliablesoft.net/what-is-search-engine-optimization-and-why-is-it-important/>.
Discover Your Customers 2017, SEO Marketing, Discover Your Customers, viewed 14 October 2017, <http://discover-your-customers.com/consultancy-services/seo-marketing/>.
Search Engine Land 2017, What is SEO, Search Engine Land, viewed 14 October 2017, < https://searchengineland.com/guide/what-is-seo>.