THE PROCESS

Each one of our services are specialised towards maximising the potential of your medical or health-based brand. See what we do below.

MANAGMENT

Enacting a management plan based on tried and tested methods is essential. Now it’s time for site architecture with a sitemap and wireframes to develop the structural components of your site. A sitemap is essentially a plan of what pages you want to include in your site (e.g. home, services, pricing, contact us and so on), and wireframing is the natural next step where the content for each page of your site is planned.

 

We do all the hard work for you and seek your input to progress through each stage, to make sure you are happy with the work from the ground up. Next visual design commences, capturing the essence of the image you want your business to portray, and then all the nitty gritty details happen in the background where we code the site to your specifications. After a period of rigorous testing to ensure big fixes before the site is live, it is then time to launch your site! Time to pull our the Grange and sit back and enjoy the fruits of your labour.

MONITOR

Some say preventative medicine is the best medicine. So don’t pack up your stethoscope and head for the Bahamas quite yet – for a site to be successful and rank well on google, often this requires a significant amount of effort to accomplish. Unfortunately it’s not a “set and forget” system. But don’t stress, we have you covered. We are well equipped to improve your sites SEO (translation: likelihood to feature well in Google) and also help you with little things that crop up over time that need changing, from small to large, such as a change of font size, to adding new features like videos and blogs.

DIAGNOSIS

A good medical specialist practices patient centred care and communicates the diagnosis with their patient. After the above process is complete, we create a proposal document where we essentially communicate to you where the problems lie and our proposed solutions. We maintain open communication with you and work to create a solution that you are happy with. After all, you wouldn’t prescribe a medication to a patient which is contraindicated or would provide a poor outcome – we don’t want you to end up with a plan that doesn’t suit your needs. It needs to be “patient” specific and appropriate to your needs.

CELEBRATE!

You've earned it! Time to sit down, put your feet up and be proud of what has been accomplished.

HISTORY, EXAM & INVESTIGATIONS

What’s the best way to arrive at a good diagnosis? Take an excellent history and examine your patient properly. That’s what we do here at Elby. We stop and take the time to really ask you the right questions that would change our management plan: “what do you want, what are your ideas, what are your expectations?” We come to you for a face to face meeting and get a feel for you and the culture of your practice.

 

Then we ‘examine’ your business. We look at what marketing services you are already utilising and what areas are lacking and use this information to draw up our differential diagnosis e.g. website is outdated; good website with poor SEO; branding is inconsistent and requires improvement. Next we utilise appropriate investigations using our specialist marketing tools to confirm our diagnosis.

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