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February 23, 2019

What is Market research?

Market research refers to the collection of relevant information about the business environment and analysis of data to come up with an actionable plan that would result in the improvement of the business. The business environment may include th...

February 20, 2019

Whether a business is in an introduction, growth or maturity stage , conducting market research is vital before making any decisions that will affect the success of the business.

When conducting a market research there are 7 steps that need to followed, where some steps...

February 19, 2019

In today’s competitive world where anyone can research information about goods and services in real time prior to making purchase decisions, it is difficult to effectively compete with rivals and achieve brand loyalty. However utilizing some marketing tools may help wi...

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