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November 29, 2018

Setting objectives for any situation is critical for success. When planning a marketing strategy and building an advertising campaign it is important to set up objectives.

What are advertising objectives?

These are the goals that advertising attempts to achieve. Advertis...

November 29, 2018

What is CRM?

CRM refers to the support that is given to a cause or charity by a business, this could be funds or resources. CRM helps to leverage the marketing activity of the business.

Although companies may approach to CRM in several different ways, the most common one...

November 26, 2018

Generation Y segment of the market usually identified as the young, free spirited and tech-savvy generation has become one of focus of marketers. Gen Y are now joining the work force meaning having more disposable income. This makes it essential for marketers to know h...

November 6, 2018

What is direct marketing?

Direct marketing is a marketing material sent directly to the consumer that is designed to create an immediate action. The action usually refers to creating sales, but it could also refer to other responses such as providing personal informatio...

November 3, 2018

What is opt-in electronic messaging?

Opt-in messaging is the practice of marketers asking for and receiving consumers’ permission to sent them messages on particular topics. This could be done via email or other social media platforms.

If the consumer has agreed to recei...

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