The Service marketing mix are a set of elements businesses use to communicate effectively with their customers. The mix is combined of 7 P’s which are product, place, pricing, promotion, people, process and physical evidence.
Digital marketing is simply communicating with your consumers using digital channels, such as your website, social media account or search engines. It covers a big part of marketing, especially in the highly evolving internet age.
Responding to online reviews is important whether they are positive or negative. Acknowledging what customers has to say not only gives your organization a personality it also encourages your consumers to keep engaged with your business.