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September 29, 2018

The Service marketing mix are a set of elements businesses use to communicate effectively with their customers. The mix is combined of 7 P’s which are product, place, pricing, promotion, people, process and physical evidence.

The first 4 P’s, known as the traditional ma...

September 26, 2018

The success of any business is highly dependent on the ability to choose the right audience it provides it products and services for.

Here are 3 basic marketing tools to use when choosing your target audience.


Market segmentation helps divide a broad consumer...

September 24, 2018

When deciding to start a new business or to improve an existing one, owners need to start thinking abut adjusting the marketing mix.

What are marketing mix elements?

The 4Ps (Product, promotion, place and price) are known as the marketing mix. The strategy used to adjust...

September 24, 2018

What is digital marketing?

Digital marketing is simply communicating with your consumers using digital channels, such as your website, social media account or search engines. It covers a big part of marketing, especially in the highly evolving internet age.

Here are 4 im...

September 20, 2018

Responding to online reviews is important whether they are positive or negative. Acknowledging what customers has to say not only gives your organization a personality it also encourages your consumers to keep engaged with your business.

Here are four steps on how to re...

September 20, 2018

What is email marketing

Email marketing is a variation of direct marketing, which traditionally began with direct mail and telemarketing, and now in the digital edge flourished in to marketing through emails.

It is one of the marketing tools with the least cost. The cost...

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