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August 25, 2018

Customer satisfaction and retention are vital aspects to the success of any business. Because satisfaction and retention has linier relationship it is important to meet the expectations of your customers through perceived values to keep them loyal to your business.


August 25, 2018

In today’s digital marketplace, majority of consumers base their purchase decisions based on online reviews.

Consumers are quick to post a review or a comment online about a product or a service provided post purchase. This reviews are available to a everyone on the int...

August 8, 2018

Reaching your audience effectively and efficiently is vital to compete in the market of any industry. Planning a strong marketing strategy is the only way of realizing superior reach and engagement with your consumers. And to have a strong marketing strategy conducting...

August 8, 2018

What is database marketing?

It is an efficient way of communicating and reengaging use of the database to collect, consolidate, analyze, understand and manage customer data to deliver relevant and customized marketing messages to the right consumers.

Database marketing i...

August 1, 2018

In today’s digital world, social media platforms have become the most commonly utilized communication tools among marketers due to the various levels of advantages they offer both consumers and businesses.

Here are 4 main advantages of using social media as a communicat...

August 1, 2018

Although some privacy issues have recently been raised, digital advertising is still one of the very common and effective ways of engaging with your consumers currently. Individualization and interactivity are the two main features of digital advertising which are vita...

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