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May 21, 2018

Brand Positioning

Does your brand represent your strengths and unique attributes in the minds of your target audience? Do you think you are competing with your rivals based on the unique benefits only your business offers? If you don’t think so perhaps it’s time to reth...

May 21, 2018

How well do you know your customers?? Are you communicating to the right customers?

Plenty of business owners manage to establish a business entity, concentrate their marketing efforts on the whole population and just expect consumers to show up at their doorsteps. This...

May 21, 2018

Do you use social media platforms as a major way to reach your clients? Here are 6 simple guidelines to improve your social media posts.

1. Know your audience

Your readers are overcrowded with information, what makes your post different? Does it catch the attention of yo...

May 21, 2018

What is compliant handling?

Compliant handling defines strategies used by businesses to solve and learn from previous mistakes in order to restore dissatisfied customers’ confidence and organisational reliability.

Why is customer compliant handling important?

Dissatisfact...

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