Tips and Tricks to help you along your way.

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June 17, 2019

Search engine optimization (SEO) is one of the fasters growing form of Internet advertising. It involves marketers seeking high natural, organic or unsponsored results on consumers' searches.

In order to provide relevant and useful search results, search engines send ou...

June 10, 2019

What are webisodes?

Webisodes are a series of short video clips that reveal a brief storyline. They are distributed online.

Each webisode is an episode of a series, that is available online to download or for streaming.

Webisodes are specifically designed for viewing on...

June 3, 2019

Behavioral targeting refers to tracking consumers online activities in order to profile them. This helps markets target advertisement their potential consumers are exposed to.

It is challenging to follow internet users’ site selection. One of the relatively easier ways...

May 29, 2019

What are podcasts?

A podcast is a downloadable audio-file broadcasted online to be played on portable devices such as phones, tablets or laptops.

Typically, podcasts produce radio-type programs tailored to a certain group of consumers interested in a set of products, ser...

May 20, 2019

Telemarketing is a type of direct marketing. It is a way of contacting your consumers using phone calls to offer your products and services to prospective customers.

If successful, telemarketing can help a business tract a large volume of prospect customers.

Most busines...

May 13, 2019

Understanding your competition in the market is vital for success as it will help your business stay ahead of the competition.

Here are some tips that will help you analyze the market and understand your competitors

1.       Market research:


May 6, 2019

Videos are very powerful tools to communicate with customers in today’s digital world.

You have a better opportunity to connect with potential customers by incorporating videos into your marketing  strategy.

Here are 4 tips to consider when putting together content for y...

April 29, 2019

Direct marketing is one of the best ways of getting though to your audience. One method of direct marketing is telemarketing.

Telemarketing involves contacting customers by phone to market a product or a service offer. It is engaging and interactive, which gives it the...

March 30, 2019

Why measure your PR?

Public Relations (PR) refers to the process of managing the image of your brand and how it is perceived by your current and potential customers. Therefore, measuring the success and failure of your PR strategy will help you identify tactics that wor...

March 30, 2019

An integrated marketing communication is vital for the success of any business in any industry. Marketing helps you know and understand your audience. It also helps you understand and improve what your business is doing wrong and keep up what you are doing right.

If you...

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June 17, 2019

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